¿Qué es Atrevido?

Why this name? Because it perfectly describes both the olive oil and this project.

I’ve been living in Spain for about four years now and buy the most incredible olive oil here—directly from a local farmer, Albert. And all at a fair price.

In stores great olive oil is almost unaffordable. Why? Because distributor and retailer margins, plus VAT, drive up the price unnecessarily.

My goal: to offer top-quality olive oil at a fair price for the farmer and an accessible price for you. Because olive oil isn’t something to drizzle sparingly—it’s meant to be used generously. Over salads, meat, and vegetables, on fresh bread, straight into the pan.

Atrevido Arbequina olive oil comes from Figuerola del Camp, a small village in the hills of Tarragona. There, Albert Farré and Montse Pinent produce their oil biodynamically, with respect for tradition, sustainability, and pure flavor.

The result is a high-quality olive oil with an aroma full of nuance and a soft yet characterful taste. You’ll notice tomato, fresh-cut grass, and artichoke, with hints of almond and apple. A subtle bitterness and peppery finish add depth and complexity.

Simply put: exceptional oil, delivered straight to your home. No detours, no pointless markups—just a farmer getting a fair price for his oil, and you getting an outstanding oil without having to break the bank.